WebRTC is already having a profound impact in many different vertical industries – especially healthcare. In fact, many visionaries in the healthcare industry believe this disruptive technology will literally change everything for millions of people and positively impact the economics of healthcare delivery.  The benefits, which include accessibility, affordability and reliability, are endless, especially when you compare it to traditional “Telemedicine” technology.

Forget everything you thought you knew about “convergence” and “unified communications”. An entirely new and exciting world is opening up as three big trends intersect in support of a new level of demands from next-generation business users.

This week I am attending and speaking at the Telco Cloud World Forum in Munich Germany.  Hot topics at the conference include Cloud Technologies; Public, Private and Hybrid Telco Clouds; and go-to- market strategies for service provider cloud services.

Earlier this week we introduced Generation Enterprise, our new enterprise framework, and SMART OFFICE 2.0, the next generation of our real-time communications platform. The response to both announcements from our customers, partners, analysts and the media has been overwhelmingly positive.

We recently  announced Generation Enterprise, a unique and disruptive way for enterprises to communicate in real-time.  GENBAND has built its reputation on transforming communications networks,  now we are transforming enterprises – adding to an already impressive list of vital organizations that we’ve been helping for years such as universities, healthcare systems, financial services firms, government agencies and multinationals.

The technology and telecommunications industries are littered with cautionary tales of innovative companies surrendering market dominance due to their inability to react quickly enough to new and disruptive competitive forces.

The fate of BlackBerry, the one-time 800 pound gorilla of the mobile device market, currently hangs in the balance, the result of a deer-in-the-headlights response to Apple’s introduction of the consumer-friendly iPhone, or so surmises a consensus of industry observers.

Every couple of decades or so, the telecommunications industry goes through a technology transition – analog to digital, for example – that profoundly impacts the way services are created and delivered, as well as the business models behind them. The ongoing and steady distillation of communications functions and features into pure software, which can be executed on generic and elastic hardware resources, is one of those industry-altering transitions.

GENBAND’s Director of Strategic Marketing Joe McGarvey sits down with Martha DeGrasse from RCR Wireless via Google Hangout to discuss how the newly formed GENBAND-Samsung alliance allows the two companies to deliver the ultimate mobile office experience by combining GENBAND’s Unified Communications SMART OFFICE software with Samsung Mobile’s market-leading SAFE™(Samsung for Enterprise) devices.  With the newly formed alliance GENBAND and Samsung are bringing a “SAFE, SMART, and SIMPLE” us

Our recently announced collaboration with Samsung only serves to further validate our Making Networks Smarter vision and create a significant evolution for the enterprise communications experience.  The new alliance combines Samsung Mobile’s market-leading SAFE™ (Samsung for Enterprise) designated devices with GENBAND’s