Mobile operators are seeking rich communications solutions to counter the threat of Over-the-Top competitors by providing the Rich Communications Services Suite (RCS) based services in a cost-effective and flexible manner. GENBAND’s SMART CORE™ Rich Communication Services Suite speeds operators’ time-to-market, simplifies service delivery, and delivers additional intelligence and value by providing features that enhance operators’ competitive position in the communications value chain.
Based on the GSMA’s Rich Communication Services specifications, RCS combines several existing services including voice and video communications, messaging, and content sharing, into an IP-based communications experience that is compatible across devices and networks. Combining traditional telecom services with the openness and innovation of the Web, GENBAND’s RCS Solution provides intelligent design and features that allow operators to augment the defined RCS baseline features with enhancements that create market differentiation and drive revenue growth. In addition to supporting third-party applications, the GENBAND RCS Solution provides integration with popular social networking sites and supports numerous operating systems and devices to enable anywhere, any device communications.
Advantages of GENBAND’s Rich Communications Services Suite solution include:
A rich set of end user services that transcend the industry-defined RCS feature set
Additional revenue growth opportunities via a multi-purpose applications environment that supports RCS as well as other associated applications such as UC and multimedia communications
Compliance with RCS-e and RCS release 5.1, and interoperability between versions
Ability to take advantage of cloud economics and Software as a Service (SaaS) business models via GENBAND’s NUViA™ SaaS offering
- APIs for easy integration of IMS networks with Web 2.0 and non-RCS clients, as well as federation with social networks
Seamless integration with GENBAND’s IMSLiTE and IMS Solutions