Faced with a barrage of strategic trends that include cloud-based applications, IMS, LTE, Social Networking, and Over the Top (OTT) multimedia content delivery, many service providers are being forced to revisit their go-to-market-strategies and service offering differentiation. But to offer services anywhere, on any device, at any time, most networks must undergo IP network transformation.

Network transformation is about services. One of the most important benefits, beyond the operational costs and reliability benefits of investing in Network Transformation, is the ability of the Transformed Network to enable new services. This is very important at a time when end-users are increasingly looking to social networking and Over The Top (OTT) Content Providers for communications and entertainment services. Business users are also relying upon social networking and internet video content to provide an important means of marketing products and services to their customers.