We had an incredible run last week when GENBAND launched its Simply Mobile framework – tremendous coverage from the media, and support from industry analysts who recognize the evolution and revolution happening in “mobile” today.

In fact, we see mobile as redefining itself steadily, from traditional “wireless” approaches to a more open portfolio of solutions, as the number of awesome devices, massive networks, increasingly pervasive WiFi and Hot Spots and incredible applications come together to form a “perfect storm.”

With mobile web improving, and lots of over-the-top or OTT solutions catching on (including our fring OTT solution, which service providers are continuing to “white label” in order to go to market quickly with a proven service), hundreds of our existing customers are getting more and more excited about mobile, as we are making it easier and easier to participate in the massive mobile world.

Through a range of solutions, including our new Wireless Access Gateway, GENBAND is taking away significant headaches and risk, and opening up new opportunities for revenue and “sticky services” both mobile and “fixed” service providers can roll out. On top of that – literally “on top” with a rich “applications layer” that is morphing into developer platform strategies like Kandy, which we’re launching officially next week in San Francisco – there is no end in sight to what visionary service providers, systems integrators, independent software vendors, enterprises and agencies can build.

We’re living more contextually, more collaboratively, and more creatively than ever. We’d love to hear about what your vision is, and talk about how we can help turn that into a reality – more simply than you may have imagined.

Tweet me at @ashishjain2178 or just drop in, say hello, and “take it easy” with the Simply Mobile team.