The recent growth in broadband, social networks, mobility, and intermixing of work and home lives has substantially changed the ways in which people communicate, creating the need for "personas" in each communications environment.  An individual may require several personas in a single day -- while communicating via a social network, at work, in transit, or at a sporting event.

Personas facilitate and ease communications by employing simple rules for each environment, such as enabling an automobile to display on a caller's smart phone when the called party is in transit.  Personas are particularly useful in today's new hybridized environment of minute by minute exchanges between personal and work activities.

GENBAND's SMART LIFE™ Solution simplifies the way we communicate, connect, work and live by enabling personas for SMART OFFICE™ and SMART HOME™ users.   SMART LIFE enhances and improves the daily lives of business and consumer end users, providing uncomplicated convenience and clarity to communications while also enabling the service provider to regain prominence, improve ARPU, and strengthen their bond with their customers. 

Benefits:

• Integrated with GENBAND's SMART OFFICE and SMART HOME Solutions

• Separately manage business and personal communication, collaboration, and entertainment

• Persona-defined voice and multimedia call handling  

• Control and manage presence to work colleagues differently than friends and family

• One application and interface to control work and home communications