The emergence of the Internet as a viable medium for communications and entertainment has profoundly impacted the pace of innovation in the telecommunications industry, as well as significantly expanding the competitive landscape. Network operators, once the only option for fulfilling the communications requirements of consumers, must now compete for customer loyalty against legions of agile adversaries unconstrained by the burden of building and maintaining massive network infrastructures. To retain their relevance in the communications value chain, network operators must seize upon the latest trends and technological breakthroughs in order to match Internet-based competitors in both innovation and agility, uncover new business opportunities and wring cost inefficiencies from their networks and operational systems.
GENBAND is committed to assisting operators in addressing these challenges and redefining the IP communications experience for existing and future subscribers by developing solutions that conform to and expand upon state-of-the-art technologies and architectures. As embodied by its Making Networks Smarter strategic vision, GENBAND has leveraged hundreds of millions of dollars in research and development and its influential involvement in the world’s foremost standards bodies and research facilities to push the envelope of innovation within the telecommunications and computing industries. GENBAND’s cloud-based NUViA offering, for example, brings carrier-class resiliency and market-leading flexibility to the emerging Unified Communications as a Service (UCaaS) and Rich Communications Services (RCS) market. GENBAND is also pioneering WebRTC technology, which promises to democratize the IP communications experience by bringing real time communications capability to any device with Web capabilities, as well as opening up new business opportunities for network operators by bridging the telecom and Web domains. GENBAND is also architecting solutions that conform to and expand upon the principles and capabilities of emerging technologies, including software-defined networking (SDN), network functions virtualization (NFV) and near field communication (NFC).