GENBAND Chief Marketing Officer Brad Bush Presents Keynote Address at WebRTC Conference & Expo III

Santa Clara, Calif., Nov. 14, 2013 – GENBAND, a leading developer of multimedia and cloud communications solutions, today announced that Chief Marketing Officer Brad Bush will present the keynote address at the WebRTC World Conference & Expo III in Santa Clara, on Nov. 21 at 3:25 p.m., discussing the business case for WebRTC-enabled solutions and a strategic roadmap for ongoing innovation.

“With WebRTC on track to be one of the most disruptive forces the communications industry has experienced, I look forward to sharing new business opportunities and potential ramifications with attendees at the WebRTC World Conference,” said Mr. Bush. “GENBAND has established a distinct leadership role in the development and marketing of industry-leading WebRTC solutions, including our award-winning SPiDR WebRTC Gateway, which seamlessly bridges the gap between the telecommunications and Web worlds. The WebRTC Conference & Expo is an ideal setting for in-depth analysis, collaboration and hands-on demonstrations of this vital technology and business driver.” 

Earlier this year the GENBAND SPiDR™ Gateway won the Global Telecoms Business innovation award for the groundbreaking implementation of Bell Aliant’s WebRTC-enhanced hosted ‘Business UC’ offering. SPiDR was also recently recognized for its superior performance as a recipient of the 2013 Diamond Broadband Technology Review Awards, which recognizes the top products and solutions available to the cable industry.

Additional GENBAND Presenters

On Tuesday, Nov. 19 at 11:10 a.m., GENBAND’s Director of Business Development, Chris Koehncke, will moderate a panel discussion The WebRTC Big Build Comparison.  On Wednesday, Nov. 20 at 1:50 p.m., GENBAND’s Director of Product Management, Shiva Krishnamurthy, will co-present Communications-Enabling Business Processes along with CenturyLink. On Thursday, Nov. 21 at 2:35 p.m., GENBAND’s Director of Solutions Marketing, Ken Workun, will participate in a panel discussion on WebRTC and the Social Enterprise.

To see demonstrations of GENBAND’s WebRTC solutions, visit booth number 401.

About Genband

FROM THE CORE TO THE EDGE TO THE EXPERIENCETM GENBAND is a global leader in smart networking solutions for service providers and enterprises in over 80 countries. The company’s technology improves IP networks by making them more scalable, secure, profitable and efficient. GENBAND’s market-leading technology supports multimedia voice, data and video sessions and fixed-mobile unified communications applications that scale on public and private networks. With a flexible, cloud-ready platform, GENBAND’s IMS, edge and application solutions help its customers compete effectively by increasing revenues, improving profitability, and attracting and retaining customers. To learn more, visit us on the web at

GENBAND, the GENBAND logo and icon are trademarks of GENBAND.

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