Wireless operators are seeing unprecedented challenges in their current businesses. Over-the-Top (OTT) players are already extracting profit from operator’s data networks, providing value-add services for VoIP and data while poised to take a substantial share of what was once operators’ circuit switched voice revenues. In the face of fierce OTT and peer competition, voice and data services have been commoditized, causing revenues and ARPU to stall or shrink. Customer churn remains a costly reality. While operators are competing heavily on the basis of data speeds and devices, enterprises and consumers alike are demanding more functionality and value.
In the face of these threats, operators understand that service differentiation is key to reducing churn and getting on a path to revenue growth. As a leading innovator in voice and multimedia platforms, GENBAND continues to focus on developing intelligent solutions to help wireless operators create market differentiation that attract customers and achieve revenue and profitability objectives.
GENBAND’s solutions support some of the world’s largest mobile operators. We provide best-in-class IMS, Voice over LTE (VoLTE) and Rich Communications Suite (RCS) solutions that go beyond the standard definitions of functionality. Our SMART EXPERIENCE solutions ensure that operators and enterprises are equipped with multimedia communications, conferencing and messaging using the latest technologies such as HTML5 and WebRTC.
A market-leader in Fixed Mobile Convergence (FMC) innovation, the GENBAND SMART OFFICE and SMART HOME solutions enable the seamless utilization of fixed and mobile services. Our SMART SESSION solutions help mobile operators become much more efficient at the network edge, providing superior handoffs and security between networks, and improved quality of experience for subscribers. Continued investment by GENBAND in services innovation ensures that wireless operators have a focused source for market differentiation to help them compete and drive traffic onto their networks.