Advances in e-commerce and m-commerce have resulted in great progress towards strategies, requirements and the development of e-commerce applications. However, nearly all applications envisioned and developed so far assume stationary users with wired infrastructure, able to access the Internet with predictable results. Many new e-commerce applications benefit significantly from emerging wireless and mobile networks, because these smart networks include geospatial data points and can support “presence sensitive” applications as well as Radio Frequency Identification (RFID) and Near-Field Communications (NFC) capabilities. Designers, developers and researchers that create and deploy more sophisticated mobile commerce applications require next-generation networks to be highly secure, available and intelligent.
GENBAND’s solutions work in the core, at the edge and within the session environment to ensure the best possible user experience. We support our customer’s service management and customization offerings, including location-based services, local-to-global search, protection of private information, compliance requirements and overall network security. Our approach includes Software-as-a-Service (SaaS) delivery capabilities, hardware for private clouds, software and applications support – and access to creative e-commerce and m-commerce apps through our Innovation Exchange Community.