Cable and Multisystem Operators (MSOs) have enjoyed multiple successes in recent years, including the successful introduction of residential voice services. At the same time, their core business is being challenged.
Mobile operators are increasingly providing broadband data and video over wireless spectrum. Wireline operators are deploying fixed broadband to rival HFC. Over-the-Top (OTT) players are using operators’ own plant to undermine their video business, providing rich content like movies via IP streaming. Residential customers are demanding more flexibility such as integration with mobile and other modes of communications, and cable operators are still in the early stages of capturing the rich SMB and enterprise markets.
As the world’s market share leader in cable VoIP, GENBAND has a strong history serving cable operator needs. Our GENBAND SMART CORE solutions are at the heart of many operator networks, providing core voice switching and features via IMSLiTE or IMS. As operators increasingly provide services to businesses as well as interconnecting to other networks via IP, our SMART SESSION solutions like SIP Trunking and Peering are used by operators to increase the customer base, improve ARPU, and reduce underlying network costs. In addition, our Professional Services team has launched thousands of successful IP projects in cable operators.
GENBAND is also focused on providing best-in-class user experience with our SMART EXPERIENCE solutions. Our GENBAND SMART OFFICE and SMART HOME solutions are used by cable operators to differentiate their offerings, providing new functionality like mobile integration, multimedia messaging, OTT federation, convergence of VoIP communications over video. GENBAND’s rich history of innovation continues to serve the needs of cable operators, helping them attract and retain residential and business customers.