Traditional service providers are under extreme competitive pressure and face unprecedented challenges to their relevance in the communications value chain and to traditional sources of revenue, such as voice and SMS. As a result, service providers are increasingly looking to work with ecosystem partners to mine opportunities for expansion into vertical industries with personalized applications and services. GENBAND makes networks smarter across a range of industries, working with its customers to deliver multimedia-rich unified communications solutions designed to meet the demands of specific industry segments, including financial, healthcare, legal, real estate, retail, education and transportation.