Listening to our Customers Pays off Big with GENBAND’s New Marketing Advantage Program

Over the past several years the buyer’s journey has evolved - consumers are doing a great job of educating themselves on technology online prior to making purchasing decisions.  Studies show that buyers are 60-90 percent through their decision-making process before they contact someone for a quote.  The relationship starts and is nurtured via online integrated activity (clicks, downloads, posts, SEO, etc.).  This has increased the need and cost for the amount of marketing and content necessary to achieve customer acquisition.

Go Green, Save Green, Make Green: Practical Approaches to Transforming the Public Network

The public switched telephone network (PSTN), is arguably the largest legacy network in the world. While the Internet has grown, and a significant portion of voice calls today travel over the Internet, the importance of the PSTN is still very real and there remains a need to connect people with the quality voice services they’ve come to rely on. In fact, more than one billion people globally and the majority of all businesses still rely on the PSTN.

GENBAND’s TDM Switch Retirement Calculator: Helping Operators Better Plan for the Future

Have you ever used an online retirement calculator?   The other day I was on the Vanguard website doing a little planning for the future, and I discovered that I either have to work longer, save more, spend less, win the lottery, or “all of the above.”  Their calculator provided a nice graphical view, giving me one of those moments of clarity where I look in the mirror and say “I simply can’t ignore this any longer, I have

Think Big: Rural Carriers Should Leverage their Competitive Advantages

A few weeks ago during a business lunch the topic of how customer service has gone by the way-side came up.  One of my colleagues told the story of how during a recent meeting with a group of rural telephone companies he came across a unique, but refreshing instance of customer service. While waiting in the small lobby for the meeting to begin, a woman came in, was greeted by name by the receptionist, and asked “Can you change my Internet password for me?”