Forget everything you thought you knew about “convergence” and “unified communications”. An entirely new and exciting world is opening up as three big trends intersect in support of a new level of demands from next-generation business users.

We recently  announced Generation Enterprise, a unique and disruptive way for enterprises to communicate in real-time.  GENBAND has built its reputation on transforming communications networks,  now we are transforming enterprises – adding to an already impressive list of vital organizations that we’ve been helping for years such as universities, healthcare systems, financial services firms, government agencies and multinationals.

As Chief Technology Officer (CTO) of a major communications solutions provider, I am constantly identifying and investigating trends that indicate the direction of communications in our society. One trend that everyone planning for the future should understand is the generational shift in communications driven by the 18-29 demographic, known as GEN-Y.